On September 6, the “New Journey Across Every Scenario — Dongfeng Furuitong VAN Family New Model Launch” was held at the Beijing Guoce Exhibition & Convention Center. Three new models — the Dongfeng Furuitong V6E passenger version, the V8E passenger version and the V8E refrigerated truck — officially hit the market, further covering segmented scenarios such as combined passenger-cargo use, multi-passenger travel and professional cold-chain transport, bringing a richer and more efficient set of transport and mobility solutions to different users.
Following the launch of the Dongfeng Furuitong VAN brand after Dongfeng Automobile Co., Ltd. (“Dongfeng Automobile”) integrated and unveiled its VAN vehicle brand in March this year, this major expansion of the Furuitong VAN family product matrix marks an important step in making the brand strategy a reality. Witnessed by more than 40 media outlets and partners, the event not only showcased the practical value of the new models through static displays and scenario-based in-depth interpretation, but also drew an enthusiastic response with sincere purchase policies and value-for-money benefits. From brand renewal to a complete product matrix, Dongfeng Furuitong is injecting fresh momentum into the high-quality development of the industry’s VAN market with a systematic push.
Three Models Launched Together, Expanding the All-Scenario VAN Territory
Guo Quanbin, Deputy General Manager of the Marketing Headquarters of Dongfeng Automobile and General Manager of the Furuitong Business Unit, said in his speech that demand for urban distribution, self-employment, corporate commuting and cold-chain logistics is becoming increasingly segmented, and users are placing higher demands on vehicle space, load capacity, comfort, operational efficiency and professional capability. The three new models launched this time target different segmented scenarios and further improve the product matrix of the Dongfeng Furuitong VAN family.
Guo Quanbin also stressed that although the application scenarios of the three models differ, they uphold the same direction: taking user needs as the starting point and real scenarios as the test standard, and offering users suitable, reliable and efficient vehicle choices through a richer product portfolio. This is precisely what the event theme “New Journey Across Every Scenario” intends to convey — responding to countless scenarios with diverse products, and accompanying users on a new journey in business and life with reliable quality.
Song Shenghua, VAN Vehicle Planning Director of Dongfeng Automobile, gave an in-depth interpretation of the newly launched Dongfeng Furuitong models.
The Dongfeng Furuitong V6E passenger version is positioned as a “multi-functional VAN for both passengers and cargo”, built around the core selling points of “great value 7 m³ space, stronger rear-wheel drive”. It strikes a balanced combination of space, load capacity, power, ride experience and operating economy. With class-leading space advantages, an 85 kW flat-wire motor, rear-wheel drive and a leading CATL battery brand, the vehicle fully satisfies the diversified needs of small business owners for daily loading, passenger seating and flexible operations.
The Dongfeng Furuitong V8E passenger version offers 7-9 seat configurations, built around “rear-wheel drive 8 m³, sit back in comfort”. With a passenger area of over 3 metres, more convenient entry and exit passages, and a space layout that balances multi-passenger seating with luggage loading, it can easily accommodate 8 standard 20-inch suitcases even with 9 passengers on board. It is also equipped with a CATL liquid-cooled 2C battery with an original factory-packaged battery pack, delivering both long-lasting range and stable, reliable operating performance, making it better able to cover scenarios such as corporate commuting, group travel and small business vehicle use.
For fresh food distribution and urban cold-chain needs, the Dongfeng Furuitong V8E refrigerated truck is built around the core value of “worry-free cold transport, fresh delivery to every home”, featuring a 6.5 m³ refrigerated compartment, a 110 kW rear-drive motor, F-class freezing capability and convenient loading and unloading design, further improving the load efficiency, temperature control assurance and operational convenience of cold-chain transport.
Afterwards, Zhang Qiang, Deputy General Manager of the Furuitong Business Unit under the Marketing Headquarters of Dongfeng Automobile, announced the launch prices and exclusive purchase benefits of the three new models: Dongfeng Furuitong V6E passenger version from RMB 79,000; Dongfeng Furuitong V8E passenger version (7-9 seats) from RMB 102,100; and Dongfeng Furuitong V8E refrigerated truck from RMB 112,700. The sincerely priced new vehicles and multiple purchase benefits drew widespread attention from vehicle owners, with deliveries made on the spot at the event.
Then, witnessed by all the guests present, the leaders and guests took to the stage together to launch the Dongfeng Furuitong VAN family new model launch ceremony, marking the official entry of the three new models into the public eye.
Huang Luxia, Customer Quality Assurance Manager of Dongfeng Automobile, together with Liu Li, investor of Beijing Changsheng Rongda Company, handed the new vehicle keys to customers. Many vehicle owners said they had been looking forward to the launch of the new Furuitong models for a long time. Dongfeng’s solid manufacturing heritage, excellent military-grade quality and the sincere pricing strategy this time gave them full confidence in future vehicle use and operating returns.
At the event site, the “New Journey Across Every Scenario” topic challenge was also launched simultaneously, inviting users, dealers and media to submit original short videos covering the “Four Great” selling points, benefits policies, test drive reviews and usage experiences of Dongfeng Furuitong, producing scenario-based and professional content output.
Deliveries Up 153.9% Year on Year, Brand Integration Results Accelerating
The concentrated launch of the three new models is an important step for Dongfeng Furuitong to continuously improve its product lineup after completing brand integration. Judging from market performance, the Dongfeng Furuitong brand has released strong growth momentum. According to the 2026 semi-annual report of Dongfeng Automobile, in the first half of the year, Dongfeng Furuitong deliveries increased by 153.9% year on year, achieving “acceleration” after the brand renewal, which fully confirms the market’s high recognition of Furuitong’s product value and the effectiveness of the “brand integration + product renewal + channel synergy” strategy.
Taking the New Models as the Starting Point, Entering a New Stage of Brand Development
From brand integration to product implementation, from regional cultivation to nationwide layout, Dongfeng Furuitong is accelerating the construction of a clear brand positioning and product matrix. The concentrated launch of the three new models this time precisely cuts into segmented scenarios such as combined passenger-cargo use, non-operating passenger transport and professional cold chain, further strengthening the all-scenario adaptability of the VAN family and demonstrating Dongfeng Automobile’s strategic determination to upgrade its product structure, strengthen new energy competitiveness and deeply cultivate user needs.
Looking ahead, Dongfeng Automobile will rely on its R&D, intelligent manufacturing, channel services and global market system to continuously iterate Furuitong products, improve the full-category, full-power, all-scenario VAN matrix, and provide users with more efficient, reliable and valuable mobility and transport solutions.
