On 2 November local time, the signing ceremony for a 2027 West Asia regional framework agreement covering 3,000 commercial vehicles between FAW Jiefang and the UAE's Al-Futtaim Group was held in Dubai. Leng Changchun, Assistant General Manager of FAW Jiefang and General Manager and Party Secretary of Jiefang International, and Omar Al Futtaim, Vice Chairman and Chief Executive Officer of Al-Futtaim Group, attended the ceremony. Mi Xidong, General Manager of Jiefang Green Motion; Li Bai, General Manager of FAW Jiefang's West Asia region; Jorge Navea, President of Al-Futtaim's automotive business; and Ramez Hamdan, Managing Director of FAMCO, also took part. The two sides will deepen cooperation across commercial vehicles, generator sets and regional marketing and service systems, an important step in FAW Jiefang's strategic layout for the West Asian market.
▲ Signing ceremony of the strategic cooperation between FAW Jiefang and Al-Futtaim Group
At the ceremony the two companies formally signed the 2027 West Asia regional framework agreement for 3,000 commercial vehicles, marking a new stage in their strategic cooperation.
Both sides will give full play to their respective strengths in a powerful combination. Drawing on FAW Jiefang's advantages in product development, technological innovation and the supply chain, and on Al-Futtaim's strengths in regional channels, customer resources and localised operations, and using the UAE as an important pivot, they will focus on port logistics, construction engineering and line-haul transport. They will deepen product introduction, customer development and sales and service system construction, jointly expand the West Asian market, drive large-scale growth of regional business and inject new momentum into the implementation of FAW Jiefang's internationalisation strategy.
▲ Group photo of the FAW Jiefang delegation with the Al-Futtaim business team
During the discussion the two sides exchanged views on introducing generator-set products, developing industry customers, building channels and after-sales service support. Leveraging Jiefang Green Motion's product and technical capabilities together with Al-Futtaim's market operating strengths, they will jointly explore applications in construction engineering, industry and backup power, advancing the coordinated development of commercial vehicle and power equipment businesses.
▲ Leng Changchun and his delegation inspect the Al-Futtaim Group parts centre
▲ The two teams photographed in the commercial vehicle display area
Leng Changchun and his delegation visited the Al-Futtaim Group parts centre and commercial vehicle showroom, where they were briefed on the service network layout of the parts centre, parts warehousing and distribution, repair support and customer service systems, and gained a detailed understanding of Al-Futtaim's commercial vehicle promotion, customer development and market sales. Leng Changchun expressed full recognition of Al-Futtaim's mature regional after-sales network and parts supply capability. The exchange further lifted the morale of the sales team and strengthened the confidence and cohesion of both sides in jointly expanding the West Asian market and accelerating the implementation of cooperation results.
Looking ahead, FAW Jiefang will hold to its course of "Technology Jiefang, Green Jiefang, International Jiefang", continue to implement the SPRINT2030 internationalisation strategy, and use this cooperation as an opportunity to deepen market expansion in West Asia, localised marketing services and multi-business coordination. It will push overseas operations from product exports towards systematic operation, and work with Al-Futtaim Group to provide more reliable products and services for regional transport and industrial development.
Founded in the 1930s and headquartered in Dubai, the UAE, Al-Futtaim is one of the largest and most influential diversified family business groups in the Middle East. Its businesses span automotive, retail, real estate, finance, healthcare and education, with operations in more than 20 countries and over 40,000 employees. In the automotive field the group has deep industry experience and a well-developed sales and service network, and has built long-term partnerships with internationally renowned brands such as Toyota, Lexus and BYD, making it a major player in automotive sales and service in the Middle East.
