Recently, the launch ceremony for Dongfeng Qiankun K6/K6E, themed “Dongfeng Qiankun: Bearing the World”, was grandly held in Chengdu.
Li Yang, Deputy General Manager of Dongfeng Motor Co., Ltd., and other leaders attended the event, together with mainstream industry media, key dealers, core suppliers and loyal customer representatives from across the country, witnessing the glorious debut of Dongfeng Qiankun K6/K6E and embarking on a new journey as the Leader of Efficient Fresh-Produce Transportation in China.
At the beginning of the ceremony, truck drivers and professional media experienced the vehicles in an immersive way through check‑in, appreciation and interaction.
Drivers praised the highlights of the Dongfeng Qiankun K6/K6E, while professional media highly recognized and professionally interpreted its strong product strength from an industry perspective.
In the leadership speech session, Wu Chenghao, Secretary of the Party Committee and Deputy General Manager of the Marketing Headquarters of Dongfeng Motor Co., Ltd., analyzed the current development trend of the commercial vehicle market.
He noted that amid increasingly fierce industry competition, the arrival of Dongfeng Qiankun K6/K6E not only injects new development momentum into Dongfeng Motor Co., Ltd., but also redefines the light truck industry benchmark and helps the industry achieve new breakthroughs in high‑quality development.
With the joint launch ceremony hosted by several leaders, Dongfeng Qiankun K6/K6E was officially launched.
Dual Power Paths: Diesel & Electric – Dongfeng Qiankun Makes Its Grand Debut
Born to be the center of attention, Dongfeng Qiankun carries the brand mission:
“Deliver food swiftly across the nation; let drivers enjoy the journey.”
As a brand‑new high‑end light truck meticulously built by Dongfeng Motor Co., Ltd., Dongfeng Qiankun adopts the brand‑new “Golden Double Swallow” logo, which not only delivers strong visual impact but also highlights its high‑end positioning and premium value, precisely meeting users’ demand for reliable quality in high‑value transportation scenarios such as cold chain and green fresh produce.
Positioned as the Leader of Efficient Fresh-Produce Transportation in China, Dongfeng Qiankun focuses on the cold chain and fresh produce segments.
With the brand value of “Ultimate Efficiency, Human-Centered Care”, it ensures fast nationwide delivery of fresh food while letting drivers enjoy every trip.
Dongfeng Qiankun K6/K6E Launched in Chengdu, Igniting a New Upsurge in the Light Truck Industry
The newly launched Dongfeng Qiankun K6 takes the lead in adopting the industry’s cutting‑edge golden powertrain, leading its class in performance.
Equipped with a new‑generation Dongfeng Cummins engine meeting China Stage 4 fuel consumption standards, paired with a 2000Bar ultra‑high pressure common rail system, it achieves a perfect balance between power output and fuel efficiency even under full loads, steep climbs and sustained high speeds, easily adapting to all transportation scenarios.
Matched with a Fast transmission, it features high reliability, low noise and smooth shifting, greatly improving the operating experience.
Fitted with a Dongfeng Dana axle, it optimizes both transmission efficiency and fuel economy.
Actual tests show that the comprehensive fuel consumption of Dongfeng Qiankun K6 is 10% lower than competing models, saving 1 liter of fuel per 100 kilometers, continuously reducing operating costs for users.
The Dongfeng Qiankun K6E focuses on the new energy sector, equipped with an industry‑leading “three‑electric” system:
CATL battery + Inovance motor + Dana electric drive axle.
It completely eliminates range anxiety for new energy light truck users, delivering ultra‑long range and stable power output.
In addition, Dongfeng Qiankun K6/K6E has been comprehensively upgraded in efficient load capacity, comfort, safety, economic intelligence and thoughtful service, fully satisfying users’ diversified and high‑quality mobility needs, allowing every user to experience the all‑round value of “bearing the world”.
Sincere Pricing Released with Multiple Purchase Benefits
Doing business means winning people’s hearts; making products means understanding users.
Deeply engaged in the freight market, Dongfeng Qiankun keenly grasps the core demands of millions of users, offering high‑quality products at affordable prices so that more users can “buy with confidence, use with peace of mind”.
The Dongfeng Qiankun K6 starts at 113,000 RMB, and the Dongfeng Qiankun K6E starts at 183,200 RMB.
With sincere pricing, it breaks the high threshold of high‑end light trucks, reflecting Dongfeng Motor Co., Ltd.’s original aspiration of “Born for Customers”.
More attractively, Dongfeng Motor Co., Ltd. simultaneously launched generous purchase benefits:
- Buyers of the Dongfeng Qiankun K6 can enjoy five exclusive customer benefit packages worth up to 21,400 RMB, plus a limited‑time 1,000 RMB discount for orders placed on the launch day.
- Buyers of the Dongfeng Qiankun K6E can enjoy customer benefits worth up to 35,000 RMB and an ultra‑long warranty for the three‑electric system.
These tangible discounts and guarantees encourage more freight drivers to partner with Dongfeng Qiankun on the road to wealth and mutual success.
Warmly Received at Launch, Strong Orders Confirm Market Recognition
Trust comes from accumulation; strength builds confidence.
The strong debut of Dongfeng Qiankun is backed by over 20 years of deep cultivation in commercial vehicles by Dongfeng Motor Co., Ltd., over 50 years of vehicle manufacturing heritage from Dongfeng, and the reputation and trust of more than 10 million users worldwide.
Even before its launch, Dongfeng Qiankun gained extensive industry attention and positive media reviews since its brand debut at the 2025 Wuhan International Commercial Vehicle Show.
At this launch event, the robust product strength of Dongfeng Qiankun K6/K6E won unanimous recognition and high praise from all guests.
At the event, truck drivers showed great enthusiasm, actively inquiring about product details, and many long‑time users shared their entrepreneurial and wealth‑creation journeys with the Dongfeng brand.
Notably, many key clients highly recognized the product strength of Dongfeng Kunqian and signed cooperation agreements on site.
According to statistics, 120 units were ordered by key clients on the day, with 8 units delivered in bulk and 6 units to end users.
These impressive results fully prove the market appeal of the Dongfeng Qiankun K6/K6E.
Facing the ever‑changing automotive market and the wave of industry reform, Dongfeng Motor Co., Ltd. stays true to its original aspiration and forges ahead, adhering to the corporate philosophy of “Born for Customers” and focusing on the commercial vehicle sector to build competitive products with both quality and value.
As the new benchmark of the light truck industry, Dongfeng Qiankun K6/K6E will be successively launched across China.
With its strong strength and sincere value, it is bound to ignite a new upsurge in the light truck industry, lead high‑quality development in cold chain and fresh produce transportation, and join hands with millions of freight drivers toward a better future.
