On March 20, in Hangzhou, FARIZON New Energy Commercial Vehicle Group held the “FARIZON Star Intelligent Truck Global Launch Event” at its newly completed headquarters, officially unveiling its new strategic model—the FARIZON Star Intelligent Truck. Built on the world’s first 3.0th-generation new energy light truck platform, the new vehicle starts at ¥179,900 RMB. Three ownership solutions are also available: Worry-Free Lease, Easy Lease-to-Own, and Value-Keep Purchase.
Rooted in the refinement of 500,000+ global user scenarios and 5 years of market leadership as the top-selling new energy light truck, the Star Intelligent Truck positions itself as a “Smart Flagship, Hardcore Light Truck”, targeting intercity heavy-load logistics scenarios. It systematically addresses industry pain points related to efficiency, costs, and user experience.
“The FARIZON Star Intelligent Truck will set a new value benchmark for the 3.0 era of light trucks and become a golden business card for Chinese new energy light trucks to go global,” said Fan Xianjun, CEO of FARIZON New Energy Commercial Vehicle Group.
Anchoring Industry Transformation: Driving Brand Upgrading through Technological Accumulation
2026 marks the start of the 15th Five-Year Plan, ushering in a period of dual policy and market dividends for the new energy commercial vehicle industry. From January to February, the industry penetration rate reached 24.2%, a 35% year-on-year increase. During the Two Sessions, the government clearly stated its continued support for large-scale equipment renewal and trade-in of consumer goods, encouraging the retirement and renewal of operational trucks under National IV emission standards with priority given to electric ones. “Green Fuel” and “Future Energy” were explicitly mentioned in the government work report for the first time, elevating the development of independently controllable green energy to a national strategy. Currently, national ministries and provincial/municipal governments have issued over 80 policy documents supporting methanol vehicles, providing solid support for FARIZON to continue deeply cultivating the new energy commercial vehicle track.
As a new energy commercial vehicle brand under Geely Holding Group, FARIZON has always adhered to its brand vision of “Creating Smart Interconnection, Leading Green Commercialization”, deeply integrating the “One Geely” strategy. It shares Geely’s global technology ecosystem and underlying R&D resources, forming two core technical routes: methanol-electric and pure electric, and building a complete industrial ecosystem.
Heavy Payload · Long Range · Powerful Performance: Redefining New Benchmarks for Intercity Heavy-Duty Logistics
Technologically, the Star Intelligent Truck is powered by Geely’s “Universal AI”, constructing a technical blueprint for intelligent driving, intelligent cockpit, and intelligent transportation. It is equipped with end-to-end large-model intelligent driving algorithms to enable Highway Navigation NOA (Navigation on Autopilot). Integrated with 18 advanced driver-assistance functions (ADAS) such as ICC (Integrated Cruise Control) and PEB (Parking Emergency Brake), it reduces accident risks by over 30%. The interior features graphene infrared physiotherapy seats and an intelligent human-machine interaction system, elevating comfort and safety to new heights.
In terms of performance, the Star Intelligent Truck’s load-bearing capacity fully covers the operational needs of all light truck scenarios, supporting a gross vehicle weight range of 4.5 to 12 tons. The pure electric version is equipped with 133-220kWh Xuanwu batteries, delivering a maximum range of over 810 kilometers. The 800V high-voltage platform supports 2C liquid-cooled supercharging, enabling 30-80% SOC charging in just 15 minutes, significantly improving operational efficiency. The methanol-electric version achieves a maximum combined range of over 1500 kilometers. It is powered by a self-developed 2.0T high-efficiency extender and a 110kWh 2C Xuanwu battery, with a fuel cost as low as ¥0.5 per kilometer—a savings of over 50% compared to fuel-powered light trucks. For northern cold regions, methanol-electric models maintain their range and economic advantages even in low-temperature environments.
Additionally, FARIZON offers owners 7 exclusive benefits, including three-electric lifetime warranty, ¥6,000 worth of intelligent configurations, up to ¥12,000 financial incentives, a ¥4,200 vehicle usage benefit package, and a ¥5,000 trade-in subsidy for methanol cards. These measures effectively lower entry barriers and provide comprehensive guarantee services.
Deepening Ecological Services through the “Orange Friends Club” – Building a Closed Loop of Full-Cycle User Value
In terms of services, FARIZON breaks the traditional limitations of vehicle sales and launches a five-in-one customized ownership solution covering sales, value-keep purchase, easy lease-to-own, vehicle-battery separation, and worry-free lease. It covers all scenarios including buying/leasing the vehicle and battery, buying first then leasing, leasing first then buying, and buying the vehicle while leasing the battery, accurately meeting the diverse needs of individual entrepreneurs and large logistics companies.
To further strengthen user connections, FARIZON officially launched the “Chengxin Service User Community – Orange Friends Club”. Using the orange as a symbolic symbol, representing sunshine, warmth, and sincerity, it reflects FARIZON’s service philosophy and its “accompanying users with sincerity”. Through the Orange Friends Club, FARIZON will continue to listen to user voices, drive products and services “from users, to users”, and build a one-stop service system covering the entire vehicle lifecycle, enabling every user to achieve tangible value.
Looking Ahead: Striving for Global No.1 with the “30111” Strategy
The launch of the FARIZON Star Intelligent Truck is not only a response to industry expectations for efficient, reliable, and intelligent products but also strong evidence of FARIZON driving brand upward and leading industry transformation through technological iteration and ecological innovation.
From breaking into the new energy commercial vehicle door as a disrupter in the 1.0 era, to establishing industry value as a leader in the 2.0 era, and then to reconstructing ecological standards as a definer in the 3.0 era, FARIZON has always adhered to its user-centric ToU (User of Users) philosophy, transforming every technological breakthrough into tangible user value.
Looking to the future, FARIZON will “take technology as its wing, zero carbon as its sail, and users as its navigation mark”. Guided by the “30111” strategy, it aims to achieve an annual sales target of 1 million units by 2030 and become a global enterprise ranking first in domestic commercial vehicles and first in global new energy commercial vehicles.
