The 2026 IAA Transportation (Hannover International Transportation Show) will be held from September 14 to 20 at the Hannover Exhibition Center in Germany. FAW Jiefang will participate in this exhibition with a comprehensive, high-standard, and high-quality product matrix and technological achievements, demonstrating to the global market the technological strength and global development ecosystem of China’s leading commercial vehicle enterprise.
At this exhibition, FAW Jiefang adopts “Engineering the next horizon” as its exhibition theme, setting up four distinctive zones: Low-Carbon, Future, Zero-Carbon, and Ecosystem, centrally displaying 5 complete vehicles and 9 core assembly products, comprehensively covering five technology routes: diesel, natural gas, hydrogen, pure electric, and hybrid, fully demonstrating the enterprise’s R&D and implementation capabilities for full-lifecycle commercial vehicle solutions.
▲ South Africa factory
After more than 70 years of development, FAW Jiefang has established five product series: tractor, cargo, dump, specialty, and bus, achieving full-scenario coverage of L2–L4 intelligent driving. Meanwhile, relying on strong technological R&D capabilities and product competitiveness, FAW Jiefang’s global layout continues to deepen: it has established 10 overseas subsidiaries, 25 KD factories in 18 countries, 70 overseas offices, over 200 dealers, and more than 500 service providers, with products exported to 115 countries and regions. Through coordinated systemic overseas expansion, the company is committed to building an overseas marketing platform of “talent + service + vehicles + finance,” providing more comprehensive and professional service support to global customers.
▲ One hundred Jiefang J7 tractors exported overseas
From its first export in 1957 to today’s six-year tenfold leap in overseas sales into the global market, FAW Jiefang has completed a strategic upgrade from “product export” to “comprehensive export of technology, systems, and ecosystems” through over 70 years of craftsmanship and dedicated development. This appearance at the Hannover International Transportation Show is an important strategic move for FAW Jiefang to deepen its presence in Europe’s high-end market and align with the global automotive industry.
Going forward, FAW Jiefang will continue to pursue the development direction of “Tech Jiefang, Green Jiefang, International Jiefang,” solidly advance the “SPRINT 2030” internationalization strategy, join hands with global partners for mutual growth, jointly develop green and intelligent transportation solutions, build a new global commercial vehicle ecosystem that is low-carbon, intelligent, open, and win-win, and continuously contribute Chinese strength and Jiefang solutions to the high-quality development of the world’s transportation industry.
About the Exhibition
The IAA Transportation in Hannover, Germany, is the world’s oldest, largest, and most influential professional commercial vehicle exhibition, known as the “Olympics of the commercial vehicle industry.” Organized by the German Association of the Automotive Industry (VDA), its history dates back to the first International Motor Show held in Berlin in 1897.
