On March 28, at the summit of Meiling in Nanchang, Jiangxi, the launch ceremony for the all-new JMC Dadao was grandly held under the theme “Blue Flame Surging, Avenue Without Borders”.
Witnessed by dealer partners, media guests and vehicle owner representatives from across the country, the all-new JMC Dadao made its official debut, opening a new chapter in the brand’s development.
Qiu Tiangao, Secretary of the Party Committee and Chairman of JMC Group Co., Ltd. and Chairman of Jiangling Motors Co., Ltd., Xiong Chunying, President of Jiangling Motors Co., Ltd., Zhong Junhua, Secretary of the Party Committee, First Executive Vice President of Jiangling Motors Co., Ltd. and General Manager of Jiangling Motors Sales Co., Ltd., and Ding Wenmin, Executive Vice President of Jiangling Motors Co., Ltd., attended the conference.
Shen Bin, Deputy Secretary-General of the China Internal Combustion Engine Industry Association, also attended as an industry expert to witness this important moment.
Profound Heritage Builds Brand Confidence
Carrying a revolutionary heritage, JMC has a 33-year history in the pickup industry.
From Baodian to Yuhu, and now to the Dadao, which defines all-scenario capability, every step has been made to deliver a better life for users.
This confidence comes from the dedication of more than 2,000 global R&D personnel and over 40 years of technological accumulation.
Built on the upgraded Xuntian Architecture 2.0, the all-new JMC Dadao achieves all-round breakthroughs — a legacy proven in extreme journeys across mountains and rivers.
Journey Witnesses Its Hardcore Strength
A long-distance expedition documentary was screened at the event, showcasing the all-new JMC Dadao’s 3,000+ kilometer “Vertical China” crossing from Shangri-La to Nanchang, passing through the Gnie C Route, the Four Crossings of the Chishui River Memorial Hall, Zunyi and other sites.
It traversed diverse complex terrains and climates, fully verifying vehicle performance and reliability.
Customer representatives who joined the expedition drove the all-new JMC Dadao onto the stage and shared real experiences crossing plateau snow-capped mountains, canyon rapids, shell craters and waterlogged sections.
With zero breakdowns throughout the journey, the model earned sincere trust from users.
To honor this fearless journey, JMC awarded ten customer representatives the honorary title of “Witness of the Boundless Avenue”, with certificates presented by Qiu Tiangao and Xiong Chunying.
Technological Innovation Elevates Core Competence
As the highlight of the launch, the all-new JMC Dadao is built on the fully upgraded Xuntian Architecture 2.0, achieving comprehensive breakthroughs in powertrain, chassis and intelligence.
Shen Bin noted that the Blue Flame engine integrates the capabilities of the fourth-generation light-duty diesel engine, maximizing efficiency, responsiveness and durability.
Ding Wenmin delivered an in-depth interpretation of the technical core of the all-new JMC Dadao.
More Powerful: Blue Flame MAX Delivers Mountain-Conquering Force
The all-new JMC Dadao is equipped with Blue Flame MAX, the top version of the Blue Flame platform, raising the standard for fourth-generation diesel engines to a new industry-leading level.
Upgraded from 2.3T to 2.5T, it delivers a best-in-class 213 HP and 510 N·m peak torque, providing strong traction and off-road recovery for steep climbs and extreme off-road scenarios.
With a B10 service life of one million kilometers, it is exceptionally durable.
Combined fuel consumption is as low as 6.9 L per 100 km, making every trip faster, steadier and more economical.
Tougher: Hardcore Architecture Masters All Roads
While power defines speed, the frame defines confidence.
The longitudinal beam reinforcement plate area is doubled, with a class-leading section height and near-zero plastic deformation, ensuring a rigid body on rough roads.
Rear axle load capacity is increased by 300 kg, preventing front-end lift under heavy loads and delivering stable cornering support.
A 220 mm ultra-long suspension travel, paired with Watt’s linkage and variable nitrogen shock absorbers, masters all terrain with ease.
Smarter: Advanced Intelligence Evolves With Users
The J-Space 2.0 intelligent cockpit deeply integrates dual AI large models, upgrading interaction from “passive execution” to “proactive understanding” with precise voice recognition and multi-command parallel support.
J-Pilot 2.0 intelligent driving features an ultra-wide-angle camera for smoother active collision avoidance.
J-Link 2.0 intelligent connectivity supports full-domain OTA updates, enabling 28 vehicle software modules to be upgraded remotely for a seamless intelligent experience.
Beyond Strength, Extra Edge
- Tough Aesthetics: Diamond-cut dual-lens LED headlights and mecha-style wide family grille create a striking presence.
- Hardcore Capability: Factory-equipped EMOD 4WD with millisecond response, 3-ton towing capacity, 1000W high-power electronic fan, class-leading 285 wide tires and 17-inch beadlock wheels handle extreme conditions effortlessly.
- Customizable Fun: Over 10 reserved modification interfaces and 6 aircraft-style switches support winches, light bars, auxiliary fuel tanks and more for personalized off-road setup.
One Avenue, Three Expressions
The all-new JMC Dadao comes in three fully upgraded versions to meet diverse user needs:
- All-Rounder: A versatile pickup with balanced specs and reliable performance for daily commuting, family trips and light hauling — a reliable daily partner.
- Light Chaser: A premium passenger-oriented pickup with luxurious car-like interior, larger tires and smart cockpit, turning every trip into enjoyment.
- Trailblazer: A hardcore cross-country pickup with upgraded diesel power, EMOD 4WD, reinforced rear axle and strong towing, built to conquer uncharted terrain.
From practical utility to comfort and hardcore off-roading, the all-new JMC Dadao excels at urban commuting and mountain expeditions alike, balancing career responsibility and family warmth, fulfilling daily needs and fueling personal passion.
With three versions for three lifestyles, it creates an all-scenario pickup life for every like-minded explorer.
Comprehensive Upgrade, Value Leadership
Li Chuang, Executive Deputy General Manager of Jiangling Motors Sales Co., Ltd., announced the official pricing and exclusive benefits for the all-new JMC Dadao, rewarding user trust with sincere offers.
Red Journey, New Brand Chapter
From product to brand, from user care to tribute to strivers, JMC Dadao moves in step with the times.
2026 marks the 105th anniversary of the founding of the Communist Party of China and the 90th anniversary of the victory of the Long March.
Born in the Hero City of Nanchang, JMC will retrace the Long March route and launch the “Striver Benefit Program” to honor every striver in the new era.
Qiu Tiangao pressed the launch ball, officially kicking off the “JMC Red Journey” brand campaign.
From Shangri-La to Nanchang, from snow-capped plateaus to the Hero City, the all-new JMC Avenue has traced the land with its wheels and paid tribute to pioneers with its strength.
It is not only a showcase of technology but also a vivid expression of brand spirit.
Going forward, JMC will continue to put users first and drive progress with technology, building higher-quality products to accompany every enthusiast toward their own boundless avenue.
The journey never ends, and passion never fades.
